Technical Marketing Executive
Gloucestershire - Salary TBC
We are seeking a Technical Marketing Executive to work for a manufacturer of scientific equipment based in Tewkesbury.
The primary responsibility of this role is to increase worldwide exposure of products to the company’s core markets, and identify new areas for growth. The role also supports global sales teams and Channel Partners by providing marketing tools and content.
Responsibilities:
• Working closely with the Applications and R&D teams, as well as external technical writers, to produce credible scientific content for publication in appropriate journals and presentation at relevant conferences and workshops
• Promoting content via novel and traditional channels
• Developing strong relationships with publishers and event organisers to ensure support of promotional activities
• Website maintenance, SEO and data analytics
• Recording and editing video content
• Managing promotional events including exhibitions, conferences, regional seminars and webinars
• Updating and maintaining social media channels
• Implementing and managing mailshot campaigns
• Designing marketing materials including brochures, flyers and exhibition artwork
• Monitoring competitor activity
• Updating and maintaining Salesforce
Required Skills:
• Ability to communicate with internal and external stakeholders, both in writing and verbally
• Good organisational skills and an excellent attention to detail
• A strong team player who can also demonstrate the ability to work independently and be relied upon use their initiative when required
• Prepared to travel internationally
Desired Skills:
• Familiarity with Salesforce and Pardot
• Experience with Adobe Creative Cloud
• Experience with website Content Management Systems and Google Analytics
Key words: marketing executive marketing coordinator marketing manager marketing advisor marketing assistant marketing officer marketing engineer marketing administrator business development sales engineer sales manager
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